Hier, une collègue partageait ce récent article de Bob Lefsetz – qui m’a beaucoup interpellé.
N’hésitez pas à me dire ce que vous en pensez 🙂
You’ve got to think smaller today. You want the biggest cult audience you can achieve. It’s not about worldwide domination, but domination in the life of your fans. Your fans will keep you alive.
Don’t look at what others are doing, think about what is unique about you and double-down. And if your art is not unique, the odds of there being sustained demand for it are low. You’ve got to be different to draw people to you, and stay the course, once you sell out you sacrifice loyalty.
This is the way it used to be. But then MTV showed how much money you could make, and the CD delivered huge financial benefits, and then everybody started shooting for the stratosphere and everybody who didn’t reach the stratosphere complained.
We are in the middle of a reset, akin to when FM took over from AM in the sixties. The Spotify Top 50 is AM. The rest is FM, where the heart and the action are. It’s not about breaking records, but blowing minds. And minds are not blown by statistics, but songs.
Référence : https://lefsetz.com/wordpress/2024/05/13/loyalty-2/
Je me permets de répéter: […] minds are not blown by statistics, but songs.
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